Nicole Sheffield

Nicole is an accomplished executive with more than 25 years' experience leading commercial growth, business transformation and digital innovation across some of Australia's most recognised consumer and technology businesses.

She has a strong track record of delivering large-scale transformation and customer-led growth, and has built digital platforms, consumer marketplaces, loyalty and membership programs, and enterprise data capabilities. 

Prior to joining Webjet Group, Nicole was Managing Director of Wesfarmers OneDigital, where she led the Group's enterprise data and digital strategy, including the OnePass membership program, the Catch marketplace and the Group's shared data platform. She previously held senior executive roles at Australia Post and News Corp Australia, including Chief Digital Officer and Chief Executive Officer of NewsLifeMedia. Earlier in her career, she held leadership roles with Seven West Media and TIAS, the joint venture between Qantas, Air New Zealand and Ansett Australia. 

She has also held a number of board and advisory roles across listed, private and not-for-profit organisations. Most recently, she served as Chair of the Australian Retail Council and has previously served as Chair of the Australian Broadcasting Corporation Advisory Council and Chair of the Interactive Advertising Bureau Australia.  

Nicole holds a Bachelor of Arts and Bachelor of Laws from Macquarie University and a Master of Business from the University of Technology Sydney. She is also a member of Chief Executive Women. 

Appointed 20 July 2026.